The specs may read like those of a camera but they belong to a humble smartphone. While the ability to create stunning visual content has long been readily available in the mobile market, Huawei’s reputation at the top means that constant innovation is a must.

Its latest, the Huawei Mate 30 Pro, is proof that the brand is still pulling out all stops to stay ahead of the pack. Equipped with industry-leading software and hardware, the Mate 30 Pro allows budding talents to tell their visual stories in stunning quality and join the group of storytellers in the professional tier.

SENSE AND CAPABILITIES

The Mate 30 Pro sports a snazzy new halo design around the back-facing camera, but don’t let that distract you from the other changes in the hardware. New to the flagship device – and also a world first – is a dedicated 40MP Cine Camera that sits beside the other three cameras.

WITH THE GROWING CONSUMPTION OF VIDEO CONTENT, HUAWEI, TOGETHER WITH THE EXPERTS AT LEICA, HAVE SHIFTED SOME OF ITS PAST ATTENTION FROM STILL PHOTOGRAPHY TO FILMING CAPABILITIES.

- Daniel Chen
 

With the growing consumption of video content, Huawei, together with the experts at Leica, have shifted some of its past attention from still photography to filming capabilities. Not only are users creating more movies from their phones, but this genre of expression. The Cine Camera allows for professional captures with incredible detail, because it comes with a generous 1/1.54-inch sensor. This addition is vital in giving its users a lavish dynamic range to play with, comfortably taking in high-contrast scenarios. Without losing any information, you gain better control during your edits in post-production.

THE FULL MOBILE EXPERIENCE

Another key differentiator for HMS is Huawei’s ‘1+8+N’ strategy, where the smartphone serves as one (1) centre, connecting across eight (8) supporting devices – from wearables to tablets – to create a fully-connected IoT environment consisting of endless (N) services.

“In the Huawei ecosystem, HMS is the coordination and management centre between devices, apps and end-users that maximises user experience. Together with Huawei’s 5G network, AI-powered system and cloud computing solution, we strive to establish seamless AI living for all,” said Mr Zhang. Huawei is also adopting a “glocal” approach to HMS that will feature popular native apps as well as apps that have been customised for local users. This could include apps that work as a digital wallet in specific markets or apps that can unlock smart lockers.

“In the Huawei ecosystem, HMS is the coordination and management centre between devices, apps and end-users that maximises user experience. Together with Huawei’s 5G network, AI-powered system and cloud computing solution, we strive to establish seamless AI living for all,” said Mr Zhang. Huawei is also adopting a “glocal” approach to HMS that will feature popular native apps as well as apps that have been customised for local users. This could include apps that work as a digital wallet in specific markets or apps that can unlock smart lockers. With the growing consumption of video content, Huawei, Not only are users creating more movies from their phones, but their creative appetite has outpaced technological development, which is why Huawei saw to quickly re-orientate for this genre of expression.

“In the Huawei ecosystem, HMS is the coordination and management centre between devices, apps and end-users that maximises user experience. Together with Huawei’s 5G network, AI-powered system and cloud computing solution, we strive to establish seamless AI living for all,” said Mr Zhang. Huawei is also adopting a “glocal” approach to HMS that will feature popular native apps as well as apps that have been customised for local users. This could include apps that work as a digital wallet in specific markets or apps that can unlock smart lockers.