The Stories Behind: Singaporean Ash Samsudin becomes TikTok convert after viral clip of his world championship win in shoe shining
SINGAPORE — Not long ago, the general manager of artisanal shoeshine and leather care store Mason & Smith, Ash Samsudin, used to be sceptical about uploading his work-related content on TikTok, writing off the social media app as a platform for “Gen Zs doing Gen Z stuff”.
- Ash Samsudin used to avoid using TikTok, dismissing the social media app as a channel solely for “Gen Zs doing Gen Z stuff”
- Things took a turn when a seven-second video showcasing him winning the 2022 World Championship in Shoe Shining got 7.8 million views
- The 31-year-old gave a peek into the gruelling two-month preparation that led to his win and the viral video
01 Jan 2023 09:58AM
Source: TODAY
